BRANDRELOADED is a brand solutions and strategic communications company. We partner with our clients to help them develop and implement effective programs that identify, communicate, capture and defend their opportunity for value creation.
Our approach is flexible. The way we work is the way that works best for you. We can offer a turnkey solution through our group of preferred partners. We can integrate into your internal teams. Or we can supplement your external communications and consulting resources.
Our successes with global enterprises and start-ups enable us to develop original, effective solutions that are grounded in experience.
Organizations create and manage brands for one reason:
Value is created when an enterprise identifies, captures and defends an opportunity.
Whether you are branding an enterprise, product, service or program, branding is a leadership process. It’s all about:
Using your brand promise to help align your enterprise or its offerings with your opportunity is what we call Opportunity- Based Branding. It’s how you maximize value, difference, competitive advantage and the efficient use of resources.
Brandreloaded provides a full range of brand solutions for organizations, products, services and programs.
We help clarify your promise and connect it with your opportunity.We go to your business case to map your brand promise, brand character, values and competitive difference. On this foundation, we develop the core messages – how your promise speaks to each key audience.
We help you develop and express the relationship of brands across your brand portfolio to communicate corporate strategy, maximize the value of each brand and achieve brand efficiencies.
We name things. More important, we help you to see what work your name needs to do and the kind of name you need.We also create the descriptors and slogans that help fill each name with meaning.
We develop the core identity elements that make your brand stand out: logos, symbols, visual style and voice. By combining these with images, concepts and messages, we create the space where your brand comes to life.
We work with you and your communications partners to develop the communications strategy, tactics and vehicles that will both build your brand and drive your business strategy. To leverage your communications investment we integrate your brand acrossall media and disciplines: advertising, sales collateral, packaging and service delivery, interactive, investor relations, PR, and employee communications.
We help identify and create the organizational structure, processes, policies and tools that will enable you to effectively manage your brand portfolio and maximize your ROBI (Return On Brand Investment).
Your brand’s identity is your organization’s way of saying “howdy.” Make a good impression and you might strike up a worthwhile conversation. Leave your audience in pain or with a weak grip and before you know it, they’re looking for someone else’s hand to shake.
Your audience will come to recognize you by your name and your visual appearance will differentiate you from competitors. The brand architects at BRANDRELOADED can help craft an appropriate look or system for your corporation or suite of products or services that will engage your audience while establishing your business’s personality.
We will develop usage standards of this information, technically, as they would appear in corporate literature and press releases, as well as their implementation as design elements throughout all your marketing materials.
Whether you want your brand identity to greet your audience with a firm handshake, a head nod or a high-five, BRANDRELOADED aims to help you elicit a response.
The creative mission of BRANDRELOADED is to always work to;
- Formulation of the creative concept, coordinating & directing the concept.
- Outstanding copywriting to complement & support the creative concept.
- Supervising the design process and key design talent to actually seeing it all the way through the production phase for quality assurance purposes.
BrandSocial
2,000 years of Facebook
Our technology changes, but we humans are always sociable.
Even 2,000 years ago every Roman centre had a Forum, a gathering place of social significance, for political debate, meetings, networking and a general chit chat. Today it isn’t as simple as meeting your audience in person by the Temple of Caesar, but you’ll find a high proportion of them using Facebook, MySpace, Bebo, Twitter, Windows Live, Habbo, Orkut, etc. . . .
With our knowledge of the medium we can advise how, and if, social media could be used as part of your marketing communications mix. We can set out a strategy, deliver concepts and creative to fit the medium and if required manage the campaign and create content on an ongoing basis.
We’ll also ensure we set in place ways to measure this activity to ensure you can evaluate the return on investment.