BRANDRELOADED is a brand solutions and strategic communications company. We partner with our clients to help them develop and implement effective programs that identify, communicate, capture and defend their opportunity for value creation.
Our approach is flexible. The way we work is the way that works best for you. We can offer a turnkey solution through our group of preferred partners. We can integrate into your internal teams. Or we can supplement your external communications and consulting resources.
BRAND Creation
Organizations create and manage brands for one reason:
To Generate Value.
Value is created when an enterprise identifies, captures, and defends an opportunity.
BRANDRELOADED provides a full range of brand solutions for organizations, products, services, and programs (STRATEGY AND POSITIONING, ARCHITECTURE, NAMES, DESCRIPTORS, AND SLOGANS, IDENTITY AND BRAND SPACE, COMMUNICATIONS, MANAGEMENT)
BRAND Identity Creation
Your brand’s identity is your organization’s way of saying “howdy.” Make a good impression and you might strike up a worthwhile conversation. Leave your audience in pain or with a weak grip and before you know it, they’re looking for someone else’s hand to shake.
We develop usage standards of this information, technically, as they would appear incorporate literature and press releases, as well as their implementation as design elements throughout all your marketing materials.
BRAND Online
We offer an extensive range of professional online services for your company including:
– WEBSITE DESIGN
– WEB APPLICATIONS
– SOCIAL MEDIA
– SOCIAL MEDIA MANAGEMENT
– CODING & DEVELOPMENT
– CONTENT MANAGEMENT SOLUTIONS
– ONLINE SUPPORT
– ONLINE ADMINISTRATION
– HOSTING
etc…
BRAND Social
2,000 years of Facebook
Our technology changes, but we humans are always sociable.
Even 2,000 years ago every Roman center had a Forum, a gathering place of social significance, for political debate, meetings, networking and a general chit chat. Today it isn’t as simple as meeting your audience in person by the Temple of Caesar, but you’ll find a high proportion of them using Facebook, MySpace, Bebo, Twitter, Windows Live, Habbo, Orkut, etc…
With our knowledge of the medium we can advise how, and if, social media could be used as part of your marketing communications mix. We can set out a strategy, deliver concepts and creative to fit the medium and if required manage the campaign and create content on an ongoing basis.
We’ll also ensure we set in place ways to measure this activity to ensure you can evaluate the return on investment.
BRAND Creative
Our passion for design goes beyond beautiful imagery and into the mind of the consumer, where we believe good design should solve problems and position a brand so it stands out as well as stands for something.
Our Services include:
– Formulation of the creative concept, coordinating & directing the concept.
– Outstanding copywriting to compliment & support the creative concept.
– Supervising the design process and key design talent to actually seeing it all the way through the production phase for quality assurance purposes.
The Strategic Idea
Enduring stories are based on an idea or promise. It shapes what they believe, what they do, and how they do it. It drives its internal culture and sustains its customer relationships.
The Platform Development
After consensus has been built as to the final approach, the building blocks that transform it into a tangible blueprint for the company are developed.
The Creative Ideas
The stage we start visualizing the Strategic Idea after been developed and converting it to visuals, layouts, and colors, working on the content including the tone, style, message, production values, brand strategy, and so on.
The work includes implementing the brand guidelines on all the required items e.g. stationery, collateral materials, print ads, online communication; etc…
Telling The Story
Effective storytelling requires an understanding of how the basic building blocks of the company need to be brought together to leverage the virtues of each medium.
Our extensive experience in each media form gives us a hands-on understanding of what is required.
We reinforce the core idea in each medium, without creating the overly complex, rigid “cookie-cutter” that can undercut the ability to tell a compelling story.
